Coffe Brewing

Objectives:

• Introduce Soul Brew as a quality‑first, craft‑driven brand in under 15 seconds.

• Optimise for mobile feeds with bold, vertical framing and clear focal points.

• Create a reusable asset for social, digital menus, and in‑store screens.

• Encourage immediate action—save the post, visit the cafe, or share.

• Make viewers smell the coffee through visuals—focus on texture, steam, and motion.

Concept Development:

• Shot list: hopper/beans drop, portafilter/espresso stream, milk steaming, blended pour into glass, final logo mark.

• Visual palette: warm highlights and chrome reflections; keep backgrounds minimal so the cup is the hero.

• Micro narrative: beans → grind → brew → steam → pour → logo.

  
  

  Production:

• Use macro/close lenses for crema, bubbles, and steam detail; mix with a couple of mid shots for context.

• Light with soft key and controlled reflections to keep chrome surfaces clean and pleasing.

• Stabilize handheld moves; shoot actions multiple times from different angles for options.

• Record room tone + machine sounds (grinder, steam wand) to layer in post.

• Keep cups and stations spotless; wipe between takes to maintain a premium look.

Production:

• Conducting interviews with executives, fostering informative and engaging discussions on technology trends, challenges, and the future of the industry.

• Utilising high-quality cameras, professional lighting, and audio equipment to ensure the highest production standards.

Post-Production:

• dit rhythm: action‑motivated cuts; match motion between shots (drop → spout → stream → pour).

• Grade: warm, slightly contrasty with gentle teal in shadows to complement steel and white

• ceramics.

• Sound design: blend subtle grinder/steam/pour with a light music bed for pace.

• Branding: finish with the Soul Brew logo overlay; consider a brief 0.5s logo hold for recognition.

Distribution:

• Organic launch: post to Reels/TikTok/Shorts; tag location + coffee hashtags; pin to profile.

• Paid boost: run a 1–3 mile geo‑targeted campaign during morning and lunch windows.

• Partnerships: cross‑post with nearby businesses (yoga studios, bookstores) and local food pages.

Project Outcome: Through visual storytelling and marketing, Soul Brew went on to run the first-ever student-led pop-up on the UVM campus. Through marketing and visuals, they would sell out of product in their first 15 minutes of being open.