Uplift the Community Music Video
A client‑commissioned music video centered on performance and mood. The piece blends handheld/gimbal coverage, intimate close‑ups, and environment cutaways into a beat‑matched edit that follows the flow of the track.
[Client]
Richard Kempt Center
[Year]
2025
[Services]
Full Production
[Catagory]
Entertainment
Project Scope:
Introduce A with a clear visual identity—confident, refined, and authentic.
Capture hands, expressions, and textures that communicate craft and personality.
Design for mobile first (fast hook, readable type, safe margins).
Build a reusable master plus short teasers for Reels/TikTok/Shorts.
Pre-Production:
Shot list: macro details (fabric/skin/objects), medium performance/portrait, one clean hero for the end card.
Look: moody key light + soft fill; complementary accent colour in the background/practicals.
Audio: minimal score with room tone and foley (cloth rustle, clicks, steps) to add realism.
Production:
Lenses: fast primes for shallow DOF; one wider establishing angle for breathing room.
Lighting: soft key, negative fill, and a practical/rim to silhouette the subject; keep reflections controlled.
Camera: mixed handheld/gimbal for energy; locked shots for hero portrait and text tracks.
Post-Production:
Color: warm/neutral skin tones; gentle contrast; optional halation/bloom for highlights; subtle film grain to unify shots.
Edit rhythm: action‑motivated cuts, light speed‑ramping on transitions, and a 2–3s hook up front.
